Apps
Convo
A social club in your pocket — calls, video, and live tables for spades, dominoes, and 8-ball, with real table talk.
In development · beta 2026The House
SelfGod Holdings is an independent holding company. We build, own, and operate our ventures outright — the software, the music, the shows, the presses, and the studios that carry them.
Founded and led by Asani, the house is built on a simple idea: make the things our culture gathers around, and own every seat at the table.
The Portfolio
Music
SelfGod Music Group
An independent music group. Original records, owned masters, released on our own schedule.
First releases 2026Publishing
BE IT — The Mirror Work
A 51-page guided workbook of mirror work — becoming who you already are. In print and digital.
Available nowMedia
The Gentleman's Table
A talk show where the conversation is the main course — culture, respect, and real exchange.
In productionMedia
IKWITA — I Think
A short-form channel for ideas worth sitting with — thoughts, questions, and perspective.
In productionStudio
Asani Built It
A web design studio for small businesses that need to look like big ones — sites, brands, and setups.
Taking clientsSoftware
Onboarding IQ
Screening and hiring tools for home-health agencies — better caregivers, faster, with fewer bad hires.
In developmentPartnerships · Press · Inquiries
Talk to the house.
asani@selfgodholdings.comMilwaukee, Wisconsin · USA